Profit-Driven Amazon PPC & DSP Management
Lower your ACoS, expand TACoS efficiency, and dominate top-of-search on Amazon. We build automated keyword harvesting, competitor ASIN defense, and DSP programmatic funnels that drive high-margin Amazon marketplace sales.
Complete Amazon Advertising Solutions
Full-spectrum Amazon marketplace campaigns designed to capture market share from top category competitors.
Sponsored Products Bidding
Dominate top-of-search placements on buyer-ready Amazon searches. We implement automated keyword harvesting pipelines that move converting search terms into exact-match campaigns.
- Auto to Manual campaign keyword graduation workflows
- Strict negative exact & phrase match waste elimination
- Dayparting schedules (bidding up during peak conversion hours)
- Placement modifier bid adjustments (Top of Search vs Product Pages)
- Brand defense campaigns protecting your own ASINs
Sponsored Brands & Video Ads
Grab attention with high-CTR in-feed video ads and custom storefront banners. Amazon video ads convert at 3x the rate of standard static placements.
- High-converting 15-second product demonstration video ads
- Custom headline search ad copy testing
- Dedicated Brand Store sub-page linking strategies
- Competitor brand keyword conquesting
- New-to-Brand (NTB) customer acquisition tracking
Sponsored Display & DSP
Retarget shoppers who viewed your ASINs but didn’t buy, and cross-sell directly beneath your competitor’s Add to Cart button on detail pages.
- Product targeting on competitor ASIN detail pages
- Off-Amazon programmatic display retargeting (DSP)
- Category refinement targeting (filter by rating, price, Prime)
- Cart abandonment re-engagement within 30-day windows
- Audience lifestyle & in-market segment targeting
Our 4-Stage Amazon ACoS Control Framework
How Muhammad Salman and our certified Amazon specialists build predictable profitability for FBA and FBM brands:
ACoS & Search Term Audit
We download 60 days of search term reports, isolate bleeding keywords, and calculate breakeven ACoS per ASIN.
Campaign Architecture
We build single-ASIN ad groups (SP, SB, SD) with isolated budgets to stop top products stealing budget from new SKUs.
Algorithmic Bid Tuning
We apply dynamic bids (up & down) and placement multipliers to capture high-converting top-of-search impressions.
Organic Rank Velocity
PPC sales momentum lifts organic BSR (Best Seller Rank), creating compounding organic sales that drive down TACoS.
Muhammad Salman
“Selling on Amazon without granular PPC control is handing your market share to competitors. We don’t just reduce ACoS — we use paid velocity to permanently elevate your organic listing rankings on Amazon’s A9 algorithm.”
Chat With Salman on WhatsAppFrequently Asked Questions
What is the difference between ACoS and TACoS?
ACoS (Advertising Cost of Sales) measures the direct efficiency of your ad spend. TACoS (Total Advertising Cost of Sales) measures ad spend against your total business revenue. Our goal is to lower TACoS over time as PPC sales fuel organic ranking growth.
How do you protect my brand from competitor hijacking?
We build dedicated Brand Defense campaigns that occupy all headline and sponsored product slots on your own ASIN pages, preventing competitors from stealing your customers at checkout.
Can you manage US, UK, and European marketplaces?
Yes. We hold official Amazon Advertising certifications for both the US and UK/EU marketplaces, with tailored search term strategies for regional language and currency variations.
Ready to Lower ACoS & Scale Your Amazon Sales?
Claim a 100% free Amazon PPC Account & ASIN audit. We’ll identify wasted ad spend, negative keyword opportunities, and show you how to capture Top of Search profitably.
Written by Salman
Salman is the founder of Ranky Bird, a local SEO agency based in Bahawalpur, Pakistan. He helps local businesses rank on page 1 of Google, win the map pack, and turn searches into real calls and customers.
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